Privacy Policy

Last updated: 5 September 2026

iBLaurel respects your privacy and is committed to protecting your personal information. This Privacy Policy explains what information we collect when you visit www.iblaurel.com, contact us, make an enquiry about tuition, or use our services, and how we use and protect that information.

iBLaurel is operated by Innovative Learning Support Limited. For the purposes of UK data protection law, Innovative Learning Support Limited is the controller of personal information processed through this website and our tutoring services.

Business address:
167–169 Great Portland Street, Fifth Floor
London, W1W 5PF
United Kingdom

Email: hello@iblaurel.com

1. Information we may collect

Depending on how you use our website or services, we may collect the following information.

Information you provide to us

Your name.
Your email address and, where provided, telephone or WhatsApp contact details.
Information submitted through our contact forms or lesson enquiry forms.
Information about the student, such as subjects studied, course level, current progress, target grades and areas where support is required.
Information about preferred lesson times, availability and tutoring requirements.
Messages and correspondence sent to us by email, website forms or WhatsApp.
Information provided by a parent or guardian on behalf of a student.

Technical and website information

When you visit our website, certain technical information may also be processed, depending on your cookie choices. This may include:

IP address or approximate location information.
Browser, device and operating system information.
Pages visited and how visitors interact with the website.
The website or search engine that referred you to iBLaurel.
Advertising and conversion information relating to Google Ads.
Cookie and consent preferences.

2. How we use your information

We may use personal information to:

Respond to enquiries from students, parents and prospective clients.
Discuss tutoring requirements and arrange consultations or lessons.
Provide and administer tutoring services.
Communicate about lessons, scheduling and academic support.
Maintain appropriate business and administrative records.
Operate, maintain and secure our website.
Understand how visitors use the website and improve its content and performance.
Measure the effectiveness of our Google Ads campaigns where you have permitted the relevant cookies or tracking.
Meet legal, regulatory, accounting or tax obligations where applicable.

We do not sell your personal information.

3. Our lawful bases for using personal information

Under UK data protection law, we must have a lawful basis for processing personal information. The basis we rely upon depends on why the information is being used.

Contract and steps before entering a contract: where information is needed to respond to a tuition enquiry, arrange lessons or provide tutoring services.
Legitimate interests: where reasonably necessary to operate and protect our business, respond to enquiries, administer our services, maintain our website and improve our services, provided those interests do not override your rights and interests.
Consent: where you choose to permit optional analytics or advertising cookies, or where consent is otherwise required.
Legal obligation: where we need to retain or disclose information to comply with applicable law.

4. Students and children’s information

Many users of iBLaurel’s tutoring services may be under the age of 18. We therefore take particular care when handling information relating to students.

Where appropriate, enquiries and arrangements for younger students may be made by a parent or guardian. We collect only information that is reasonably necessary to understand the student’s tutoring requirements and provide the requested service.

We do not intentionally use educational information supplied during tutoring enquiries to create advertising profiles.

We do not normally ask students or parents to provide medical or other sensitive information. If information concerning a disability, health condition or learning requirement is voluntarily provided because it is relevant to the student’s tuition, we will treat that information with additional care and use it only where appropriate and lawful.

If you are a young person and do not understand how your information will be used, you are welcome to ask us, or ask a parent or guardian to contact us on your behalf.

5. Contact forms and enquiries

Our website uses contact forms to allow prospective students and parents to contact us. Forms are currently provided using Fluent Forms.

When you submit a form, the information you enter may be stored within our WordPress website and sent to our business email address so that we can respond to your enquiry.

Please only provide information that is reasonably necessary for us to understand and respond to your request.

6. WhatsApp

Our website provides a WhatsApp contact option to make it easier for visitors to communicate with us.

If you choose to contact us through WhatsApp, your use of WhatsApp is also subject to the privacy terms and practices of WhatsApp and its operator. Information you send through WhatsApp may therefore be processed separately from this website.

You are not required to use WhatsApp and may contact us instead at hello@iblaurel.com.

7. Google Analytics

We use Google Analytics 4 to help us understand how visitors use iBLaurel. Analytics information can help us understand matters such as which pages are visited, how visitors arrive at the website and how the website performs.

Google Analytics is treated as an optional statistics service on our website. Where consent is required, analytics tracking is controlled by the cookie choices you make through our consent banner.

We use Google Site Kit to connect our website with Google Analytics and related Google services.

8. Google Ads and conversion measurement

We use Google Ads to advertise iBLaurel and may use Google advertising technology to understand whether an advertisement leads to an action on our website, such as visiting a relevant page, submitting an enquiry or using a contact option.

Advertising and conversion-related cookies are treated as non-essential cookies and are subject to your cookie choices where consent is required.

Google Consent Mode is implemented through Google Site Kit and works with our cookie consent system so that Google tags respond to the consent choices made by visitors.

9. Cookies and consent

Our website uses necessary cookies and may also use optional statistics and marketing cookies.

Our current consent categories are:

Functional: cookies and technologies required for the basic operation, security and functionality of the website.
Statistics: technologies used to understand how visitors use the website and help us improve its performance.
Marketing: technologies used to measure advertising performance and conversions, including Google Ads.

We use Complianz together with the WP Consent API and Google Site Kit to manage cookie consent. Where required, non-essential cookies are not enabled unless the visitor makes the relevant consent choice.

You can accept all non-essential cookies, reject them, or manage individual preferences through the cookie banner. You can also change your preferences later using the cookie settings available on the website.

For more information about the cookies and services detected on this website, please see our Cookie Policy (UK).

10. Who we may share information with

We do not sell or rent personal information.

Where necessary to operate our website or provide our services, information may be processed by trusted service providers, which may include:

Website hosting and technical service providers.
Email and communication service providers.
Google, in connection with Google Analytics, Google Ads and Google Site Kit.
WhatsApp and its operator when you choose to contact us through WhatsApp.
WordPress plugins and technology providers used to operate or secure our website.
Professional advisers, accountants or legal advisers where reasonably necessary.
Government authorities, regulators or law-enforcement bodies where disclosure is required by law.

Service providers are permitted to process information only for the purposes for which the information is provided to them and subject to applicable legal requirements.

11. International transfers

Some of the technology providers we use, including certain Google and communication services, may process information in countries outside the United Kingdom.

Where personal information is transferred internationally, we seek to ensure that appropriate protections are used as required by applicable UK data protection law. These may include UK adequacy regulations or approved contractual safeguards, depending on the provider and destination.

12. How long we keep information

We keep personal information only for as long as reasonably necessary for the purpose for which it was collected, including any legal, accounting or administrative requirements.

As a general guide:

Enquiries that do not lead to tuition may normally be retained for up to 12 months so that we can respond to follow-up enquiries and maintain reasonable business records.
Records relating to students or clients who receive tutoring may be retained for the duration of the tutoring relationship and, where appropriate, for up to six years afterwards where needed for contractual, accounting, tax or legal purposes.
Analytics and advertising information is retained according to the settings and retention periods applied within the relevant Google services.
Cookie consent choices are retained for the period configured by our consent-management system and may be renewed periodically.

Information may be deleted earlier where it is no longer required and there is no lawful reason for us to retain it.

13. Security

We take reasonable technical and organisational measures to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.

However, no internet transmission or electronic storage system can be guaranteed to be completely secure. We therefore cannot guarantee absolute security of information transmitted online.

14. Your data protection rights

Depending on the circumstances and the lawful basis for processing, you may have rights including:

The right to request access to personal information we hold about you.
The right to ask us to correct inaccurate or incomplete information.
The right to request deletion of your information in certain circumstances.
The right to request restriction of processing in certain circumstances.
The right to object to certain uses of your information.
The right to data portability where applicable.
The right to withdraw consent where processing is based on consent.

Not every right applies in every circumstance.

To exercise a data protection right, please contact: hello@iblaurel.com. We may need to verify your identity before responding to certain requests.

15. Complaints

If you have concerns about how we use your personal information, please contact us first so that we can try to resolve the matter.

You also have the right to raise a concern with the Information Commissioner’s Office (ICO), the UK’s independent data protection regulator.

16. Third-party websites

Our website may contain links to third-party websites and services. We are not responsible for the privacy practices of websites operated by other organisations. You should review the privacy information provided by those organisations when using their services.

17. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our website, services, technology or legal requirements.

When we make significant changes, we will update the date shown at the top of this page.

18. Contact us

For privacy questions or requests concerning your personal information, please contact:

Innovative Learning Support Limited
Trading as iBLaurel
167–169 Great Portland Street, Fifth Floor
London, W1W 5PF
United Kingdom

Email: hello@iblaurel.com